Category: Contracting

narrative marketing contractors

Alternative Marketing Methods for Contracting Businesses

Marketing is a crowded space, and getting the word out about your contracting business among a sea of competitors, media conglomerates, and general noise is hard. Customers are ad-adverse, and in the digital space they often expect free content or incentives in exchange for their attention. As a service business, your job is even harder....

Tales from Contracting: Some Referrals Are Better Than Others

Contracting can be rough, and every contractor has a few stories to tell. We’ve collected anonymous stories from contractors and other FieldPulse clients about lessons they’ve learned while working out in the field. Do you have a story to tell? Send us a message here. As we all know, hurricane Matthew cut its fair swath...

Overdue invoice

Handling Late Payments: Getting Paid While Saving Your Reputation

Handling late payments is never easy; finding the right balance between being firm enough to protect your business interests and accommodating enough to earn a strong reputation among your customers is an art. It’s a mixture of soft skills, hard policy, and rigorous account tracking, but if you have the right system in place collecting...

Long Employee Shifts Hurt Your Business More Than You Think

As all business owners know, the job never really ends. There’s always something you need to take care of, a call you need to answer, an email you need to write; but there’s also a limit to how productive you can be without breaks or downtime. Long shifts and aggressive schedules don’t just lead to...

Instagram Marketing for Service Contractors

Instagram is a hot topic among digital marketers, but it’s a rare pick for most contractors and service businesses. If you’re looking to take your online marketing to the next level but don’t know what platform to turn to, Instagram may be your best pick. With its visual focus and relatively high engagement rates, Instagram...

Contractor Insurance Crash Course

Every business needs insurance, but for contracting businesses you need more than just general liability coverage. As a small business owner, you need to be on top of your insurance plan, as a gap in coverage can lead to disastrous results. Unlike larger businesses, you aren’t in a position to carry a large deficit across multiple...

Dealing With The IRS: What To Do When You’re Being Audited

No one likes the IRS, especially when they’re asking questions. Audits aren’t as rare as they seem, but there’s a lot you can do to make them less probable. Despite popular opinion, the IRS are relatively easy to work with if you’ve kept clear and consistent records. If you’re looking to future-proof your business operations,...

Demystifying Marketing Terminology: Marketing Your Service Business Online

Digital marketing is more accessible than ever, but the industry does a poor job of explaining itself to small businesses. As a service business owner it can be hard to find the time to build your own ads and develop a diverse marketing plan, but at the same time it can be hard to work...

employee-mistake

Employee Discipline: What To Do When Your Employees Screw Up

In an ideal world, your employees wouldn’t make mistakes. They’d do their jobs well, they’d keep you in the loop, and they’d respect your customers. They’d let you know the moment something breaks or goes wrong, and they’d put their job first. Real employees, however, aren’t perfect. They screw up, they lie, they get angry,...

Contractor Website

Why You Need a Professionally Managed Contractor Website

*Note: this is a guest post from ContractorWeb.net. ContractorWeb.net designs and builds websites for contractors.   These days, many people within your inner circle are tech-savy. From smartphones to tablets to social media platforms to apps, we live in a tech-savvy world. But that doesn’t make us all programmers, coders, app developers, and website designers. Let’s take...