Category: Digital Marketing

Tips, tricks, and guides on digital marketing for your service business. Helpful content ranging from website optimization to online listing services.

HVAC Advertising: 5 Lead Generation Strategies

HVAC Advertising: Top 5 Lead Generation Strategies

An HVAC system is the beating heart of a residential household or commercial building, but your customers don’t need large HVAC services all that often. Because of this, the competition for leads is fierce – and expensive. How expensive? The average HVAC contractor spends between $200 and $300 to acquire a single customer, according to...

Plumbing Advertising

The Top 6 Lead Generation Strategies for Plumbers

The plumbing industry has experienced a steady growth and the trend is expected to get stronger. This suggests that plumbing contractors have to improve and intensify their marketing campaigns to get a significant share of the market. Unfortunately, more often than not, plumbing advertising tends to be an afterthought because most contractors are focused on...

Content Marketing for Contractors

Content Marketing for Contractors: Blogging for Business

Have you heard the buzz around content marketing for contractors? You might be asking, “Do I need a blog for my business? My topic is boring; who will read it? What should I write about?” The short answer is, “Yes;” if you’re looking to grow your business, you should be blogging. But there’s a lot...

SEO for Electrical Contractors

SEO for Electrical Contractors

Search Engine optimization, or SEO for electrical contractors can be somewhat of a mystery. And some people might think that SEO has no relevance for electrical contractors. Some say that an electrical contractor’s reputation for designing, installing, and maintaining electrical systems provides enough business without having to write web content for SEO. Just like having...

Content Marketing for Contractors

The Importance of Content Marketing

It’s hard to believe that a little over 10 years ago, iPads and contractor mobile apps didn’t exist. In addition, mobile sites were still part of the unknown. So much has changed within a decade, and so has content marketing for contractors. Every year, marketers ask if content marketing is dead. Well, it’s 2018, and...

7 Things Your Website Is Missing for Great SEO

Consumers and business buyers frequently use Google to find products, services, and companies. In fact, Google processes more than 3.5 billion searches every day. And because local searches make up about one-third of all searches on mobile devices, service contractors should make sure their websites are built for SEO. High rankings on relevant Google searches...

Bing SEO for Contractors

Bing: The Often Forgotten Search Engine

While Bing wasn’t the search engine that gave rise to the search engine industry, it’s definitely got its place in the history books. Backed by Microsoft, its reach and capabilities are significant. Yahoo Search may look different, but it’s also powered by Bing, boosting Microsoft’s reach even more. For some reason, though, people often let...