Category: Digital Marketing

Tips, tricks, and guides on digital marketing for your service business. Helpful content ranging from website optimization to online listing services.

Local Business Marketing

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

The Most Common Marketing Mistakes Made by Painters

Marketing is critical for paint contractors, and it must be looked at that way to have a secure (and profitable) future. Don’t get it wrong, painters are great at transforming houses and businesses. It’s not uncommon for one of their least favorite parts of the business is having to market painting services. To help break...

What to Know as Angie’s List and Home Advisor Merge

On May 1, 2017, the parent company of Home Advisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with Home Advisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two...

Example-Facebook-Offer-Ad

4 Marketing Tactics To Drive More Leads This Spring

Easy Spring Lead Generation Ideas For Home Improvement Contractors In the majority of the country, the start of spring marks the busiest time of the year for home improvement projects. For many contractors, the effectiveness of their spring lead generation efforts can mean the difference between a good, great, or record year. While spring officially...

Online Marketing Guide for Service Businesses

Online Marketing Guide for Service Businesses: Mastering Search and Social

  Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...

Referral Marketing for Service Contractors: Finding Your First 100 Customers

With the right referral marketing plan, however, you can quickly turn that first customer in to the first 100 and then 1,000. By using the trust you build on an individual level with those first-quarter customers, you’ll develop a bulletproof reputation that will translate into guaranteed business. By creating the proper incentives and using the...

narrative marketing contractors

Alternative Marketing Methods for Contracting Businesses

Marketing is a crowded space, and getting the word out about your contracting business among a sea of competitors, media conglomerates, and general noise is hard. Customers are ad-adverse, and in the digital space they often expect free content or incentives in exchange for their attention. As a service business, your job is even harder....