Category: Digital Marketing

Tips, tricks, and guides on digital marketing for your service business. Helpful content ranging from website optimization to online listing services.

Google Local Service Ads

Are Google Local Services Ads the Key to More Customers?

*** This is a guest post by Tom Waddington. It has been adapted for contractors based on his previous post at BrightLocal Want to show up on Google listings above AdWords and map results? Then maybe Google Local Services is right for your contracting business. There are so many ways to advertise your services. But...

49 Sure-fire Tips for Contractor Success in 2019

49 Sure-fire Tips for Contractor Success in 2019

As business owners, we want to build something valuable and long-lasting. To do that, it takes these three time-tested steps: Get the day-to-day operations running right, make the business more profitable, then accelerate your growth. We are always learning from our customers, and these are 49 ways we’ve watched them build long-term businesses. Manage More...

Electrician Advertising - 5 Best Lead Generation Strategies

Electrician Advertising: 5 Top Lead Generation Strategies

You might already have more work than you can handle. If not, try these methods of smart electrician advertising. They take a little time, but not much money, and your efforts are sure to pay off in new clients. To be ready for the new influx of business, make sure you’re using electrician estimating software...

HVAC Advertising: 5 Lead Generation Strategies

HVAC Advertising: Top 5 Lead Generation Strategies

An HVAC system is the beating heart of a residential household or commercial building, but your customers don’t need large HVAC services all that often. Because of this, the competition for leads is fierce – and expensive. How expensive? The average HVAC contractor spends between $200 and $300 to acquire a single customer, according to...

Getting Sales from Facebook - The Complete Starter Guide

Getting Sales from Facebook: The Complete Starter Guide

Facebook is one of the most-visited sites on the internet, and you know your customers are spending time there. By now you’ve heard from countless people that your business needs to be on Facebook. But how do you get started? And how do you start getting sales from Facebook? In this guide, you’ll learn how...

Contractor Link Building Strategies

5 SEO Link Building Strategies for Contractors

*** Note: This is a guest post from Contractor Charlie If you have spent any time looking at how to increase your website traffic, you’ve likely run across articles on link building strategies. This is an off page SEO strategy that helps your contractor business get more leads. When your website is on the top...

Plumbing Advertising

The Top 6 Lead Generation Strategies for Plumbers

The plumbing industry has experienced a steady growth and the trend is expected to get stronger. This suggests that plumbing contractors have to improve and intensify their marketing campaigns to get a significant share of the market. Unfortunately, more often than not, plumbing advertising tends to be an afterthought because most contractors are focused on...

Content Marketing for Contractors

Content Marketing for Contractors: Blogging for Business

Have you heard the buzz around content marketing for contractors? You might be asking, “Do I need a blog for my business? My topic is boring; who will read it? What should I write about?” The short answer is, “Yes;” if you’re looking to grow your business, you should be blogging. But there’s a lot...

SEO for Electrical Contractors

SEO for Electrical Contractors

Search Engine optimization, or SEO for electrical contractors can be somewhat of a mystery. And some people might think that SEO has no relevance for electrical contractors. Some say that an electrical contractor’s reputation for designing, installing, and maintaining electrical systems provides enough business without having to write web content for SEO. Just like having...

Content Marketing for Contractors

The Importance of Content Marketing

It’s hard to believe that a little over 10 years ago, iPads and contractor mobile apps didn’t exist. In addition, mobile sites were still part of the unknown. So much has changed within a decade, and so has content marketing for contractors. Every year, marketers ask if content marketing is dead. Well, it’s 2018, and...