Category: Digital Marketing

Tips, tricks, and guides on digital marketing for your service business. Helpful content ranging from website optimization to online listing services.

Content Marketing for Contractors

The Importance of Content Marketing

It’s hard to believe that a little over 10 years ago, iPads and contractor mobile apps didn’t exist. In addition, mobile sites were still part of the unknown. So much has changed within a decade, and so has content marketing for contractors. Every year, marketers ask if content marketing is dead. Well, it’s 2018, and...

7 Things Your Website Is Missing for Great SEO

Consumers and business buyers frequently use Google to find products, services, and companies. In fact, Google processes more than 3.5 billion searches every day. And because local searches make up about one-third of all searches on mobile devices, service contractors should make sure their websites are built for SEO. High rankings on relevant Google searches...

Bing SEO for Contractors

Bing: The Often Forgotten Search Engine

While Bing wasn’t the search engine that gave rise to the search engine industry, it’s definitely got its place in the history books. Backed by Microsoft, its reach and capabilities are significant. Yahoo Search may look different, but it’s also powered by Bing, boosting Microsoft’s reach even more. For some reason, though, people often let...

Is AdWords Worth it for Contractors?

Is AdWords Worth it for Contractors?

Marketing is a major part of growing any business. You work hard to get referrals. You get your name out there as often as you can. But digital marketing is complex, ever-changing world. And when everyone has an opinion on what works, and what doesn’t, it’s easy to find yourself asking a question like “Is AdWords...

SEO for Contractors

SEO for Contractors: What You Need to Know

SEO for contractors might sound like a fad or something too complex to learn, but SEO offers a great opportunity to win more business. As a business owner, it’s hard to keep up with the latest trends, much less what’s going on in the online world. Because the internet holds so many lead generation options...

Customer Loyalty with Email

Using Email to Build Customer Loyalty

One of the most cost-effective ways to communicate with customers is email. The last thing you want to do is to be known for SPAM, so there are some precautions to take. But knowing the rules of the game and developing a process for collecting email addresses are important first steps. Once you have these...

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

Angie's List Business Center

Angie’s List Business Center: Getting Started

If you’ve decided that Angie’s List is the right way to reach your customers, your next thought may be how to get the most out of the website. With the option of free memberships for consumers, Angie’s List is attracting more new customers and businesses than before. And the recent merger with Home Advisor has...

The Most Common Marketing Mistakes Made by Painters

Marketing is critical for paint contractors, and it must be looked at that way to have a secure (and profitable) future. Don’t get it wrong, painters are great at transforming houses and businesses. It’s not uncommon for one of their least favorite parts of the business is having to market painting services. To help break...

What to Know as Angie’s List and Home Advisor Merge

On May 1, 2017, the parent company of Home Advisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with Home Advisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two...