Category: Digital Marketing

Tips, tricks, and guides on digital marketing for your service business. Helpful content ranging from website optimization to online listing services.

What to Know as Angie’s List and Home Advisor Merge

On May 1, 2017, the parent company of HomeAdvisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with HomeAdvisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two brands. So...


4 Marketing Tactics To Drive More Leads This Spring

Easy Spring Lead Generation Ideas For Home Improvement Contractors In the majority of the country, the start of spring marks the busiest time of the year for home improvement projects. For many contractors, the effectiveness of their spring lead generation efforts can mean the difference between a good, great, or record year. While spring officially...

Online Marketing Guide for Service Businesses

Online Marketing Guide for Service Businesses: Mastering Search and Social

  Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...

Referral Marketing for Service Contractors: Finding Your First 100 Customers

With the right referral marketing plan, however, you can quickly turn that first customer in to the first 100 and then 1,000. By using the trust you build on an individual level with those first-quarter customers, you’ll develop a bulletproof reputation that will translate into guaranteed business. By creating the proper incentives and using the...

narrative marketing contractors

Alternative Marketing Methods for Contracting Businesses

Marketing is a crowded space, and getting the word out about your contracting business among a sea of competitors, media conglomerates, and general noise is hard. Customers are ad-adverse, and in the digital space they often expect free content or incentives in exchange for their attention. As a service business, your job is even harder....

Instagram Marketing for Service Contractors

Instagram is a hot topic among digital marketers, but it’s a rare pick for most contractors and service businesses. If you’re looking to take your online marketing to the next level but don’t know what platform to turn to, Instagram may be your best pick. With its visual focus and relatively high engagement rates, Instagram...

Demystifying Marketing Terminology: Marketing Your Service Business Online

Digital marketing is more accessible than ever, but the industry does a poor job of explaining itself to small businesses. As a service business owner it can be hard to find the time to build your own ads and develop a diverse marketing plan, but at the same time it can be hard to work...

Contractor Website

Why You Need a Professionally Managed Contractor Website

*Note: this is a guest post from designs and builds websites for contractors.   These days, many people within your inner circle are tech-savy. From smartphones to tablets to social media platforms to apps, we live in a tech-savvy world. But that doesn’t make us all programmers, coders, app developers, and website designers. Let’s take...

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