Electrician Advertising: 5 Top Lead Generation Strategies
You might already have more work than you can handle. If not, try these methods of smart electrician advertising. They take a little time, but not much money, and your efforts are sure to pay off in new clients.
To be ready for the new influx of business, make sure you’re using electrician estimating software to manage your business. You want to be ready to track new leads, manage estimates, prepare invoices, track your team’s location and schedule, etc. It’s always good to be prepared.
Here are the top 5 lead generation strategies:
1. Provide Informative Content – Electrician Advertising that’s Useful
Content marketing is still one of the most successful marketing strategies in all industries. What is content marketing? There are more complicated ways of doing it, but the most basic form is writing blog posts for your website.
And whereas your posts will serve as electrician advertising, they shouldn’t read like self-promotion. Your constant goal should be to helpfully respond to the frequent concerns of your target customers. People in need of an electrician are more likely to chose a person who helped them in the past through free information.
Good content marketing doesn’t include only articles. Videos and infographics are extremely efficient too. Readers will value your business when you make an extra effort to provide useful information. You’ll also seem more eager to help your audience, like a good neighbor willing to help out.
Avoid commercialized copywriting which focuses on selling your services. Be honest and truly aim to help your audience solve their issues themselves. They will call you if the job seems over their head.
Content Marketing Requires Consistency
By publishing content consistently, not only will the search engines be looking for your updates, you will also create a certain bond with your audience. They will get the impression that you’re friendly and willing to help, rather than just trying to sell them your services. You could also include a Q&A section on your site or a page with commonly asked electrical questions.
Regular content will also help you grow your email list. See more about this below.
Even if you are not a creative person, and content writing is not your forté, you can hire a professional to do it for you. You can find an affordable writer on various freelance websites for very affordable rates.
Whether you want to do the writing yourself or hire someone else to do it, you’ll want to focus on search engine optimization (SEO). Search engine optimization is key if you want to be ranked high on Google. It involves building your content around certain phrases that potential customers are searching for.
2. Outsource Your Lead Generation on Commission
You might be a pro in the electrical business but still lack skills in marketing. Or you have too much work on your plate to dedicate yourself to getting new customers. Whatever the case, for some, contracting with a lead generation company can be a good investment. These companies won’t only save you time, but will also get the job done more professionally.
The services these companies provide vary, but many of them work on commission. Unlike an advertising agency, you don’t pay them unless they bring you work. Because they don’t charge a flat fee, they are focused on getting you more jobs, so you’ll be able to grow your business in less time.
They’ll also engage in content marketing using proper keywords to boost your organic ranking on search engines. As a result, more people will be able to find you when searching for an electrician in their area.
3. Make Your Website Work to Generate Leads
Many contractors underestimate the power of a top-quality website and search for the cheapest options instead of the best. Well-designed and constructed websites give you more credibility. It’s no secret that modern customers are more likely to hire someone with an attractive and user-friendly website.
Make sure to ask your chosen web developers to primarily focus your website on lead generation, including such elements as an email subscriber list, contact forms, and a gallery of past projects.
Additionally, some web design agencies also offer marketing services, thus removing the need for a specialized marketing agency. As a result, you will get two services for a much better price than if you were to employ two different agencies. This is another option you should consider if you don’t plan to do the marketing for your business yourself.
4. Be a Part of Local Online Communities
Social media groups and forums can provide you with a large number of new customers over time. You should consistently write helpful posts and comment on various threads that others started. This is another type of subtle electrician advertising in which you find customers while helping them by sharing free information.
If you believe someone needs the help of an electrician, don’t jump right into advertising with your comments. Rather, offer them free consultations, and they will be happy to ask for your professional help themselves.
Try out some local subforums, too, and focus on large platforms such as Reddit. Recent research has shown that people are more likely to search for information on these types of forums rather than Facebook (in their general newsfeed). So, if you don’t have time to be active on various platforms, it is highly likely you’ll find more leads on forums. There are still opportunities to promote your business using Facebook groups, and the linked article explains how to make that work as well.
Just remember, you don’t have to publish daily on all platforms. Find the most active for your local area and then develop a regular rotation of participating in them.
If you have an insightful blog article relevant to the thread, share it with the community. It will not only lead them to your site but also provide you with quality backlinks. And good backlinks are another invaluable part of SEO, passively helping you to get a higher ranking on search engine result pages.
5. Email Marketing
Last, but far from least for our electrician advertising methods, an email subscription form on your website could bring you an impressive number of leads. This is true especially if you offer a discount or additional useful content to your subscribers in exchange for their email address. See our complete guide to email marketing for more information, but the people who willingly choose to receive your emails on a regular basis could easily turn into customers when they need an electrical job done.
But your email marketing strategy could also flop if you commit some of these common mistakes.
Selling. Avoid trying to sell your services through email. Rather, provide helpful information like with all your content. Research the most common electrical problems in your area and try to help readers solve them in your emails.
Writing Tone. Like with all content, your emails should be written professionally. Your emails should be personalized, but avoid overly friendly writing style and click-baity headlines. This will turn away your potential customers, as no one likes to be treated disrespectfully. After all, email is not a place for electrician advertising, but a great way to build a strong relationship with your current and prospective customers.
Leaving Out Lead Generation Info. Be sure to include a link to your website and an invitation to contact you if they need any help.
Start Upgrading Your Electrician Advertising Plan
The best methods for electrician advertising are subtle. They work best when you’re consistent in using them. If you don’t have the time or expertise to execute your chosen marketing strategies, don’t hesitate to contract with a freelancer or agency. The fees you pay out will pay off.