Category: Electrician

Tips, tricks, and guides to help you run your electrician business. Helpful content ranging from creating a website to the ins and outs of digital marketing.

Local Business Marketing

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

Contractor Marketing for the Hospitality Industry

Contractor Marketing in Hospitality: It’s all about their guests’ experience

The hospitality industry can be a consistent source of income for contractors who take the time to embrace it. Hotels and motels have one goal: taking care of their guests, in part by making sure their environment is an inviting one. This goes hand in hand with contractor marketing since the rooms and public areas...

Electrician Installing Wall Socket

How Electricians Can WIN with Property Managers

There is a lot of advice on starting an electrician marketing program, but trying to gain new business isn’t always the easiest task an electrician can take on. At the same time, property managers are constantly in need of help on the properties they manage. And, they love to have good contractors in their arsenal...

QuickBooks Online

QuickBooks Online vs Desktop

You need accounting software, yet you are plagued with the anxiety of choice. Do a quick online search, and you find that a particularly well-known and recommended company, QuickBooks, is the most highly-rated and lauded for its simplified accounting software. But, you’re not here for me to tell you about what you already know —...

injury workers' compensation

Workers’ Compensation: What Every Contractor Should Know

Contractors are required to offer some level of workers’ compensation insurance to their employees in almost every state. Although regulations may vary from state to state, a contractor cannot legally operate a business without providing some form of workers’ comp as a part of an employee package. In states where contractors can opt-out of providing...

The Average Home Takes 22 Subcontractors to Build

A recent report discussing the costs and scope of subcontractor use within the residential construction industry has provided the public with a glimpse into the complexity of modern home building. Authored by Dr. Paul Emrath of HousingEconomics.com, the report’s most shocking finding is that the median home construction project can expect to see almost two...
Online Marketing Guide for Service Businesses

Online Marketing Guide for Service Businesses: Mastering Search and Social

  Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...

contractor warranty

Offering Warranties for Contracting Work: Product, Installation, and Full Warranties

As a contractor, you may be called upon to perform countless installations or repairs over the course of a year. Whether these installations are for residential or commercial properties, you may agree to offer an installation warranty. A warranty both guarantees the quality of the work and gives you an opportunity to make any corrections...

fleet tracking

Managing Field Technicians: How Technology Lowers Risk

As a service business owner, you often have no idea what your field technicians are doing out in the field. Driving company cars, handling expensive equipment, and serving customers, your field technicians are out of sight but definitely not out of mind. Since you can’t follow them to every job, how do you set your...