Category: Electrician

Background Checks

Background Checks are Critical – But Are You Performing Them Legally?

We all want reliable employees. We want people who show up on time, who know how to do their jobs, who enjoy the work they do, and who keep our customers happy. For service businesses, field workers are often unsupervised and interacting with customers. Every time your team member steps into a customer’s home can...

Local PPC Radius Targeting

Local Google Search Ads Can Grow Your Small Service Business – Step by Step Guide

*Note – this is a Guest Post from Roger Parent at Digital Position, a PPC management agency.   Talk to larger businesses about Google Adwords or any PPC (Pay Per Click) marketing and they’ll start gloating about their results. Speak to a small local business owner and you continuously hear “PPC doesn’t work!” Why does it...

d-minus

The BBB: Dispelling Common Myths That Hurt Your Business

Many consumers consider the Better Business Bureau’s ratings as the definitive measure of good businesses. The BBB has been around for over a century and it’s played such an influential role in shaping advertising standards that quite a few people believe the BBB is a government organization and that it has legal authority, when in...

truck slogan value proposition

Finding Your Value Proposition

When you’re providing services in a competitive market, differentiating yourself can be hard. If you’re not finding the leads you need, try centering your business around a value proposition and show your customers how you do things differently. If you’re operating in a large city, chances are there are tons of other service businesses like...

training

Service Business Onboarding: How To Build A Bulletproof Training Process

Do you have a system for getting new employees up to speed? If you don’t, your turnover rates might the be product of more than just ‘bad luck.’ Onboarding is the process of introducing new employees to your business and integrating them into both the professional and social work cycle, and if you do it...

customer profile

Learn to Attract Good Customers and Avoid Bad Customers Using Customer Profiles

How would you describe your ideal customer? What about your worst customer? With the right approach, you can attract more of the former and a lot less of the latter. Whenever a business offers a service, the way they present it influences how and why customers respond. If you’ve been attracting the wrong kinds of...

Does Your Service Business Have The Right Licenses?

Running a service business requires a lot of paperwork, and in some cities there is even more paperwork than you’d think. Most contractors and service businesses have their state-specific and trade-specific licenses, but in many areas there are city and county licenses as well. This can create issues for businesses as they expand their service...

Digital Invoice

Should You Use Hourly Billing For Your Service Business?

How you structure your billing has a large impact on whether your customers consider you to be expensive or affordable. If the bill they get at the end of the day doesn’t match their expectations, it won’t matter how much it cost. Even when the final price is the same, customers assess value based on...

Google Business Listing

Learn How to Get More Customers With Google Business Listings

Every business covets that top-of-the-page listing on Google search, but few know how to get listed there. Listing your business with Google’s business listings is the best way to show up on local search results. Google makes the process incredibly easy, and with this guide we’ll show you the ins and outs of getting listed...

how to create a website with squarespace

How To Easily Make A Website With Squarespace

Do you know how to make a website? Contrary to popular belief, you don’t need to pay thousands of dollars just for a website. With the right tools and just a bit of time, you can setup and run your own website using Squarespace. With plans starting at $12 per month and free templates, Squarespace...