Category: Building a Business

small service business software

Build Your Business with FieldPulse

  In his book, The E-Myth Contractor, Michael Gerber talks about the difference between working “on your business” and working “in your business.” He argues that most of us get caught up working in the business – taking customer calls, writing up estimates, completing work for clients, etc. It can be much harder to step...

SEO for Contractors

SEO for Contractors: What You Need to Know

SEO for contractors might sound like a fad or something too complex to learn, but SEO offers a great opportunity to win more business. As a business owner, it’s hard to keep up with the latest trends, much less what’s going on in the online world. Because the internet holds so many lead generation options...

Contractor Profit Margin

8 Strategies for Higher Profits Margins

You’re in business to make money. Every day you’re working hard for your customers, and working to exceed expectations. So why are you stuck at a profit margin of two to four percent, just like the majority of contractors? With a little work on your process, you can start delivering a 5-10 percent return or...

Customer Loyalty with Email

Using Email to Build Customer Loyalty

One of the most cost-effective ways to communicate with customers is email. The last thing you want to do is to be known for SPAM, so there are some precautions to take. But knowing the rules of the game and developing a process for collecting email addresses are important first steps. Once you have these...

Contractor Sales

Increasing Contractor Sales Through Networking

We’re about to cover one of the most overlooked contractor sales opportunities in the industry today: Harnessing the power that networking with local business owners can have on your bottom line. They might not be hiring you directly, but other business owners can help you find new work and new customers. Building your business network...

Eight Keys to Winning More Business From Estimates

You spend plenty of time creating estimates for new clients and projects. But are you getting enough of a return on your time investment? Sending out estimates and waiting on a response isn’t enough in a competitive world.  Winning the business is easier when you have an effective strategy to find out what’s working, and...

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...