FieldPulse Academy

SEO for Electrical Contractors

SEO for Electrical Contractors

Search Engine optimization, or SEO for electrical contractors can be somewhat of a mystery. And some people might think that SEO has no relevance for electrical contractors. Some say that an electrical contractor’s reputation for designing, installing, and maintaining electrical systems provides enough business without having to write web content for SEO. Just like having...

Increase Revenues

4 Ways to Close Business Faster and Increase Revenues

When you’re looking to increase revenues and close business faster, there are a few things that can really stand in the way. Is this one familiar? Customer: “How much will it cost?” Contractor: ” Ummm…!! ” (eyes down and taking a deep breath) Pricing is the one question that most new, and many experienced, contractors fear...

Why and When to Secure a Bond

When are Companies Required to Secure a Bond – and Why?

When most people think of a bond, their mind wanders to an investment vehicle that is relatively safe and generates a moderate return. For certain types of businesses, a different type of bond comes into play in a very real way. A bond is not an investment but instead a component of doing business that...

Customer Pricing

Should you explain pricing to customers?

It’s never easy to have to defend your pricing to customers and prospects. So to make that conversation easier, it’s important to align your customer pricing with the value provided. When a customer needs specific services, they usually start by asking about pricing. For instance, a customer contacts you to come over and provide an...

Content Marketing for Contractors

The Importance of Content Marketing

It’s hard to believe that a little over 10 years ago, iPads and contractor mobile apps didn’t exist. In addition, mobile sites were still part of the unknown. So much has changed within a decade, and so has content marketing for contractors. Every year, marketers ask if content marketing is dead. Well, it’s 2018, and...

Lease or Buy

Company Vehicles: Lease or Buy?

Company vehicles can be a major expense for your business. Can leasing reduce those costs, or is buying going to benefit your bottom line better? While there is no one right answer for every company, you can make the lease or buy decision easier by asking the right questions up front. While it might be...

Planning Time Off

Planning for Time Off from Work

Taking time off from work is never an easy proposition in the service contracting industry, especially if you have to be in a state of all-hands-on-deck – at all times. But, you must also incorporate a healthy work/life balance if you want to promote a positive work environment with more productivity and less burnout. It’s...

Finding Great Employees

Finding Great Employees

Ever been tempted to put out a “Now Hiring” or “Help Wanted” sign in front of your business to hire new employees? While that might work for the local coffee shop, it’s rarely going to help you in finding great employees for your service business. As skilled labor becomes more difficult to hire – and...

Estimated vs. Actual Costs

Estimated vs. Actual Costs

The foundation for every profitable service contracting business starts with tracking your expenses effectively. This action helps you grow your business carefully. Better understanding your costs and what types of pricing strategies are necessary for profitability. But tracking estimated vs. actual costs shouldn’t be considered a difficult activity. It can be much easier using a...