FieldPulse Academy

Estimated vs. Actual Costs

Estimated vs. Actual Costs

The foundation for every profitable service contracting business starts with tracking your expenses effectively. This action helps you grow your business carefully. Better understanding your costs and what types of pricing strategies are necessary for profitability. But tracking estimated vs. actual costs shouldn’t be considered a difficult activity. It can be much easier using a...

Flat-Rate Pricing for Service Contractors

Benefits and Risks of Flat-Rate Pricing

Flat-rate pricing allows you to offer straightforward prices on services independent of the time and supplies needed to complete the job successfully. There can be both benefits and risks for offering flat-rate pricing in the service contracting industry. It helps in terms of providing straightforward pricing to customers who want to know how much they...

Customer Complaint Process

Managing Customer Complaints – Creating a Resolution Process

When you run a service contracting business, you can expect customer complaints. Customers will not be in a good mood when it’s over 100 degrees outside and their air conditioning unit is broken. The same is true if their toilets are flooded or a pipe has burst. While it’s best to work hard to avoid...

7 Things Your Website Is Missing for Great SEO

Consumers and business buyers frequently use Google to find products, services, and companies. In fact, Google processes more than 3.5 billion searches every day. And because local searches make up about one-third of all searches on mobile devices, service contractors should make sure their websites are built for SEO. High rankings on relevant Google searches...

HVAC Scheduling Software

Maximize Your Business with HVAC Scheduling Software

For any service contractor, scheduling can make or break your business. But for HVAC businesses, optimizing your team is even more important. Getting to your customers quickly can mean the difference between having a new loyal fan or a disgruntled customer who could harm your business with bad word of mouth. While general scheduling packages exist, HVAC...

5 Contractor Mistakes

5 Things a Service Contractor Should Never Do

There is no secret for creating a successful service contracting business. It takes determination, an excellent work ethic and desire. There must also be a willingness to learn from contractor mistakes made along the way. There are harmless mistakes, and there are mistakes that can cause a customer meltdown. To avoid costly mistakes and lost business,...

HVAC Trade Shows and Events

HVAC Trade Shows/Events You Need to Attend

*Note: this is a guest post from Bob Wells of HVAC Training 101. In our busy social media-driven world of the current times, it can be easy to neglect the importance of interacting live and face-to-face with others. This can be especially true within our business community. But business owners and key players must always remember that...

Bing SEO for Contractors

Bing: The Often Forgotten Search Engine

While Bing wasn’t the search engine that gave rise to the search engine industry, it’s definitely got its place in the history books. Backed by Microsoft, its reach and capabilities are significant. Yahoo Search may look different, but it’s also powered by Bing, boosting Microsoft’s reach even more. For some reason, though, people often let...

Is AdWords Worth it for Contractors?

Is AdWords Worth it for Contractors?

Marketing is a major part of growing any business. You work hard to get referrals. You get your name out there as often as you can. But digital marketing is complex, ever-changing world. And when everyone has an opinion on what works, and what doesn’t, it’s easy to find yourself asking a question like “Is AdWords...