FieldPulse Academy

Quote vs. Estimate

The Important Differences Between a Quote, Estimate, Bid, and Proposal

There’s more than one way to begin a new project with a potential customer. Which terminology you use to make your offer can affect how the project develops – and your bottom line.  While in-house you may use the terms quote vs. estimate with flexibility, it maximizes your efficiency to be consistent when talking to...

Customer Loyalty with Email

Using Email to Build Customer Loyalty

One of the most cost-effective ways to communicate with customers is email. The last thing you want to do is to be known for SPAM, so there are some precautions to take. But knowing the rules of the game and developing a process for collecting email addresses are important first steps. Once you have these...

Contractor Sales

Increasing Contractor Sales Through Networking

We’re about to cover one of the most overlooked contractor sales opportunities in the industry today: Harnessing the power that networking with local business owners can have on your bottom line. They might not be hiring you directly, but other business owners can help you find new work and new customers. Building your business network...

Eight Keys to Winning More Business From Estimates

You spend plenty of time creating estimates for new clients and projects. But are you getting enough of a return on your time investment? Sending out estimates and waiting on a response isn’t enough in a competitive world.  Winning the business is easier when you have an effective strategy to find out what’s working, and...

Mobile Invoicing

How to Create a Contractor Invoice

If you’ve recently started a contractor business, you’re probably ready to start billing customers. It’s an exciting step because it means you’ve gotten new work and you’re about to make money. But you have to present the bill to get paid. And you’re probably asking, “how do I create a contractor invoice?” One of the...

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

Angie's List Business Center

Angie’s List Business Center: Getting Started

If you’ve decided that Angie’s List is the right way to reach your customers, your next thought may be how to get the most out of the website. With the option of free memberships for consumers, Angie’s List is attracting more new customers and businesses than before. And the recent merger with Home Advisor has...

The Most Common Marketing Mistakes Made by Painters

Marketing is critical for paint contractors, and it must be looked at that way to have a secure (and profitable) future. Don’t get it wrong, painters are great at transforming houses and businesses. It’s not uncommon for one of their least favorite parts of the business is having to market painting services. To help break...

Contractor Marketing in Hospitality: It’s all about their guests’ experience

The hospitality industry can be a consistent source of income for contractors who take the time to embrace it. Hotels and motels have one goal: taking care of their guests, in part by making sure their environment is an inviting one. This goes hand in hand with contractor marketing since the rooms and public areas...

Electrician Installing Wall Socket

How Electricians Can WIN with Property Managers

There is a lot of advice on starting an electrician marketing program, but trying to gain new business isn’t always the easiest task an electrician can take on. At the same time, property managers are constantly in need of help on the properties they manage. And, they love to have good contractors in their arsenal...