Category: Painting

Tips, tricks, and guides to help you run your painting business. Helpful content ranging from creating a website to the ins and outs of digital marketing.

Local Business Marketing

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

The Most Common Marketing Mistakes Made by Painters

Marketing is critical for paint contractors, and it must be looked at that way to have a secure (and profitable) future. Don’t get it wrong, painters are great at transforming houses and businesses. It’s not uncommon for one of their least favorite parts of the business is having to market painting services. To help break...

Contractor Marketing for the Hospitality Industry

Contractor Marketing in Hospitality: It’s all about their guests’ experience

The hospitality industry can be a consistent source of income for contractors who take the time to embrace it. Hotels and motels have one goal: taking care of their guests, in part by making sure their environment is an inviting one. This goes hand in hand with contractor marketing since the rooms and public areas...

What to Know as Angie’s List and Home Advisor Merge

On May 1, 2017, the parent company of Home Advisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with Home Advisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two...

QuickBooks Online

QuickBooks Online vs Desktop

You need accounting software, yet you are plagued with the anxiety of choice. Do a quick online search, and you find that a particularly well-known and recommended company, QuickBooks, is the most highly-rated and lauded for its simplified accounting software. But, you’re not here for me to tell you about what you already know —...

Example-Facebook-Offer-Ad

4 Marketing Tactics To Drive More Leads This Spring

Easy Spring Lead Generation Ideas For Home Improvement Contractors In the majority of the country, the start of spring marks the busiest time of the year for home improvement projects. For many contractors, the effectiveness of their spring lead generation efforts can mean the difference between a good, great, or record year. While spring officially...

Waiting for phone

Following Up: The Only Way to Close the Deal

“I thought they were going with another contractor.” “I didn’t think they were ready to commit to the job.” “I figured they felt that our rates were too high for them.” “I didn’t feel like it was appropriate to pressure them into the sale.” “They’ll call me when they’re ready for me to start.”  ...

contractor accident

The 10 Most Common Causes of On-Site Accidents for Contractors

Accidents in the workplace are going to happen. Although contractors and their work crew spend long hours in classes to acquire safety certifications and even put ironclad protection methods into place, all the training and safe practices in the world do not account for human error. Somebody forgets to secure a stepladder. Someone else left...

injury workers' compensation

Workers’ Compensation: What Every Contractor Should Know

Contractors are required to offer some level of workers’ compensation insurance to their employees in almost every state. Although regulations may vary from state to state, a contractor cannot legally operate a business without providing some form of workers’ comp as a part of an employee package. In states where contractors can opt-out of providing...

iPad invoice

Handling Customer Estimates as a Contractor

If there’s one thing that can create tension in a contractor-client relationship, it’s the estimate. When you finally get to it, it can be the make or break for your deal. How do you create and present an estimate or proposal that wins the deal without compromising your price or offering? Make sure your estimates...