Category: Painting

Instagram Marketing for Service Contractors

Instagram is a hot topic among digital marketers, but it’s a rare pick for most contractors and service businesses. If you’re looking to take your online marketing to the next level but don’t know what platform to turn to, Instagram may be your best pick. With its visual focus and relatively high engagement rates, Instagram...

Contractor Insurance Crash Course

Every business needs insurance, but for contracting businesses you need more than just general liability coverage. As a small business owner, you need to be on top of your insurance plan, as a gap in coverage can lead to disastrous results. Unlike larger businesses, you aren’t in a position to carry a large deficit across multiple...

Demystifying Marketing Terminology: Marketing Your Service Business Online

Digital marketing is more accessible than ever, but the industry does a poor job of explaining itself to small businesses. As a service business owner it can be hard to find the time to build your own ads and develop a diverse marketing plan, but at the same time it can be hard to work...

employee-mistake

Employee Discipline: What To Do When Your Employees Screw Up

In an ideal world, your employees wouldn’t make mistakes. They’d do their jobs well, they’d keep you in the loop, and they’d respect your customers. They’d let you know the moment something breaks or goes wrong, and they’d put their job first. Real employees, however, aren’t perfect. They screw up, they lie, they get angry,...

Contractor Website

Why You Need a Professionally Managed Contractor Website

*Note: this is a guest post from ContractorWeb.net. ContractorWeb.net designs and builds websites for contractors.   These days, many people within your inner circle are tech-savy. From smartphones to tablets to social media platforms to apps, we live in a tech-savvy world. But that doesn’t make us all programmers, coders, app developers, and website designers. Let’s take...

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7 Ways to Get More Leads From Your Website

*Note: this is a guest post from Contractor Dynamics. Contractor Dynamics builds lead generating websites for contractors.   Do you have a website, but you’re not getting as many leads from it as you were hoping for? There are several ways you can improve your site to enjoy more lead generation, and from those leads get...

Digital Invoice

Your Customers Want Electronic Invoices

You’ve been handwriting estimates and invoices for years; it’s been getting the job done well before the prevalence of smartphones. But simply getting the job done is not enough anymore. Are you wasting precious time, making mistakes, and disappointing customers? Learn why handwritten invoices simply don’t cut it in today’s digital world. All-in-one business management...

specialized-painter

Grow Your Contracting Business By Just Saying No

*Note: this is a guest post from Nick May at Walls by Design, a Painting Company based in Denver, Colorado.   If you are anything like me, you read a lot of books, articles, and listen to podcasts that are full of stories about successful companies that have built great organizations.  For a long time, I felt...

Close More Deals With Better Clients Using 3 Proven Methods

*Note: this is a guest post from Steve Burnett at DYB Coach, Business Coaching for Service Businesses.   More leads are coming in than you can handle, and there’s not enough time to provide proper estimates for all of them, meaning you can’t spend the quality time you need with them to really establish a...

Local PPC Radius Targeting

Local Google Search Ads Can Grow Your Small Service Business – Step by Step Guide

*Note – this is a Guest Post from Roger Parent at Digital Position, a PPC management agency.   Talk to larger businesses about Google Adwords or any PPC (Pay Per Click) marketing and they’ll start gloating about their results. Speak to a small local business owner and you continuously hear “PPC doesn’t work!” Why does it...