Category: Plumbing

Digital Invoice

Your Customers Want Electronic Invoices

You’ve been handwriting estimates and invoices for years; it’s been getting the job done well before the prevalence of smartphones. But simply getting the job done is not enough anymore. Are you wasting precious time, making mistakes, and disappointing customers? Learn why handwritten invoices simply don’t cut it in today’s digital world. All-in-one business management...

employee or contractor

1099 or W2? The Difference Between Contractors And Employees Is More Costly Than You Think

The difference between a contractor and an employee isn’t negligible. It’s tempting as a small business owner to reduce your payroll expenses and tax liabilities as much as possible, but employee misclassification is a serious crime. Misclassifying your employees could cost you thousands in penalties and FICA back-taxes. In some situations, though, you really do...

square payments

How Square Mobile Payments Can Make Your Life Easier

Sixty-nine percent of Americans carry less than $50 in cash, and thirty-eight percent don’t write checks, which can make it hard to take payments on site. When you’re reliant on invoices and phone calls to collect payments, it’s easy for things to fall through the cracks, and the way the demographics skew, it looks like...

Background Checks

Background Checks are Critical – But Are You Performing Them Legally?

We all want reliable employees. We want people who show up on time, who know how to do their jobs, who enjoy the work they do, and who keep our customers happy. For service businesses, field workers are often unsupervised and interacting with customers. Every time your team member steps into a customer’s home can...

Local PPC Radius Targeting

Local Google Search Ads Can Grow Your Small Service Business – Step by Step Guide

*Note – this is a Guest Post from Roger Parent at Digital Position, a PPC management agency.   Talk to larger businesses about Google Adwords or any PPC (Pay Per Click) marketing and they’ll start gloating about their results. Speak to a small local business owner and you continuously hear “PPC doesn’t work!” Why does it...

d-minus

The BBB: Dispelling Common Myths That Hurt Your Business

Many consumers consider the Better Business Bureau’s ratings as the definitive measure of good businesses. The BBB has been around for over a century and it’s played such an influential role in shaping advertising standards that quite a few people believe the BBB is a government organization and that it has legal authority, when in...

truck slogan value proposition

Finding Your Value Proposition

When you’re providing services in a competitive market, differentiating yourself can be hard. If you’re not finding the leads you need, try centering your business around a value proposition and show your customers how you do things differently. If you’re operating in a large city, chances are there are tons of other service businesses like...

training

Service Business Onboarding: How To Build A Bulletproof Training Process

Do you have a system for getting new employees up to speed? If you don’t, your turnover rates might the be product of more than just ‘bad luck.’ Onboarding is the process of introducing new employees to your business and integrating them into both the professional and social work cycle, and if you do it...

customer profile

Learn to Attract Good Customers and Avoid Bad Customers Using Customer Profiles

How would you describe your ideal customer? What about your worst customer? With the right approach, you can attract more of the former and a lot less of the latter. Whenever a business offers a service, the way they present it influences how and why customers respond. If you’ve been attracting the wrong kinds of...

Does Your Service Business Have The Right Licenses?

Running a service business requires a lot of paperwork, and in some cities there is even more paperwork than you’d think. Most contractors and service businesses have their state-specific and trade-specific licenses, but in many areas there are city and county licenses as well. This can create issues for businesses as they expand their service...