Category: Remodeling

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...

The Advantages Of Getting Your Competitors’ Quotes

The adage “keep your friends close and your enemies even closer” may be more true in business now than it ever was. Knowing what your competitors charge for the same project can give you the edge you need to inch ahead. Rest assured they already have done their homework on what your prices are, making...

Home Office Tax Deductions For Service Contractors

When it comes to doing taxes as a contractor, you want every opportunity to get the most deductions as possible. If you are working out of a home office, you are entitled to many tax deductions that will help you as you prepare your taxes for the next year. Your home office must be exclusive...

Referral Marketing for Service Contractors: Finding Your First 100 Customers

With the right referral marketing plan, however, you can quickly turn that first customer in to the first 100 and then 1,000. By using the trust you build on an individual level with those first-quarter customers, you’ll develop a bulletproof reputation that will translate into guaranteed business. By creating the proper incentives and using the...

narrative marketing contractors

Alternative Marketing Methods for Contracting Businesses

Marketing is a crowded space, and getting the word out about your contracting business among a sea of competitors, media conglomerates, and general noise is hard. Customers are ad-adverse, and in the digital space they often expect free content or incentives in exchange for their attention. As a service business, your job is even harder....

Overdue invoice

Handling Late Payments: Getting Paid While Saving Your Reputation

Handling late payments is never easy; finding the right balance between being firm enough to protect your business interests and accommodating enough to earn a strong reputation among your customers is an art. It’s a mixture of soft skills, hard policy, and rigorous account tracking, but if you have the right system in place collecting...

Long Employee Shifts Hurt Your Business More Than You Think

As all business owners know, the job never really ends. There’s always something you need to take care of, a call you need to answer, an email you need to write; but there’s also a limit to how productive you can be without breaks or downtime. Long shifts and aggressive schedules don’t just lead to...

Instagram Marketing for Service Contractors

Instagram is a hot topic among digital marketers, but it’s a rare pick for most contractors and service businesses. If you’re looking to take your online marketing to the next level but don’t know what platform to turn to, Instagram may be your best pick. With its visual focus and relatively high engagement rates, Instagram...

Contractor Insurance Crash Course

Every business needs insurance, but for contracting businesses you need more than just general liability coverage. As a small business owner, you need to be on top of your insurance plan, as a gap in coverage can lead to disastrous results. Unlike larger businesses, you aren’t in a position to carry a large deficit across multiple...

Demystifying Marketing Terminology: Marketing Your Service Business Online

Digital marketing is more accessible than ever, but the industry does a poor job of explaining itself to small businesses. As a service business owner it can be hard to find the time to build your own ads and develop a diverse marketing plan, but at the same time it can be hard to work...