Category: Service Business

Tips, tricks, and guides to help you run your service business. Helpful content ranging from creating a website to the ins and outs of digital marketing.

Online Marketing Guide for Service Businesses

Online Marketing Guide for Service Businesses: Mastering Search and Social

  Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...

fleet tracking

Managing Field Technicians: How Technology Lowers Risk

As a service business owner, you often have no idea what your field technicians are doing out in the field. Driving company cars, handling expensive equipment, and serving customers, your field technicians are out of sight but definitely not out of mind. Since you can’t follow them to every job, how do you set your...

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...

Referral Marketing for Service Contractors: Finding Your First 100 Customers

With the right referral marketing plan, however, you can quickly turn that first customer in to the first 100 and then 1,000. By using the trust you build on an individual level with those first-quarter customers, you’ll develop a bulletproof reputation that will translate into guaranteed business. By creating the proper incentives and using the...

customer communication

Customer Communication – How Customers Want to Hear from You

Customer satisfaction is the ultimate way to win referrals and grow your service business. While quality of the job performed is important, reliability and customer interaction is equally critical to the success of your business. Customers share their experiences with friends and family and leave reviews online; you need to become their go-to recommendation for...

Handling Paid Time Off Requests

Having a vacation policy might feel like unnecessary burden – what’s wrong with playing it by ear? – but getting this particular bit of HR policy in writing is important. Paid time off plays a key role in stress management for most workers, which, when set up properly, can lead to higher productivity and decreased...

Overdue invoice

Handling Late Payments: Getting Paid While Saving Your Reputation

Handling late payments is never easy; finding the right balance between being firm enough to protect your business interests and accommodating enough to earn a strong reputation among your customers is an art. It’s a mixture of soft skills, hard policy, and rigorous account tracking, but if you have the right system in place collecting...

interview-questions

Illegal Interview Questions to Avoid

Good employees are hard to find, but sometimes the things we do to hire the right people can lead to bad consequences. Certain questions, no matter how well-intentioned, break the law. Save yourself a potential lawsuit, and make sure these kinds of questions aren’t in your interview routine. Before we get started, though, it’s important...

employee-cell-phone

Should You Pay For Employee Cell Phones?

Investing in business technology is often a smart move, but should employee cell phone plans be a part of it? Modern service businesses rely heavily on mobile technology for dispatching, invoicing, and communication, but there’s a difference between buying a few tablets and giving your employees something they take home at the end of the...

Long Employee Shifts Hurt Your Business More Than You Think

As all business owners know, the job never really ends. There’s always something you need to take care of, a call you need to answer, an email you need to write; but there’s also a limit to how productive you can be without breaks or downtime. Long shifts and aggressive schedules don’t just lead to...