Category: Service Business

Tips, tricks, and guides to help you run your service business. Helpful content ranging from creating a website to the ins and outs of digital marketing.

contractor estimate

Eight Keys to Winning More Business From Estimates

You spend plenty of time creating estimates for new clients and projects. But are you getting enough of a return on your time investment? Sending out estimates and waiting on a response isn’t enough in a competitive world.  Winning the business is easier when you have an effective strategy to find out what’s working, and...

Local Business Marketing

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

Electrician Installing Wall Socket

How Electricians Can WIN with Property Managers

There is a lot of advice on starting an electrician marketing program, but trying to gain new business isn’t always the easiest task an electrician can take on. At the same time, property managers are constantly in need of help on the properties they manage. And, they love to have good contractors in their arsenal...

What to Know as Angie’s List and Home Advisor Merge

On May 1, 2017, the parent company of Home Advisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with Home Advisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two...

QuickBooks Online

QuickBooks Online vs Desktop

You need accounting software, yet you are plagued with the anxiety of choice. Do a quick online search, and you find that a particularly well-known and recommended company, QuickBooks, is the most highly-rated and lauded for its simplified accounting software. But, you’re not here for me to tell you about what you already know —...

Online Marketing Guide for Service Businesses

Online Marketing Guide for Service Businesses: Mastering Search and Social

  Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...

fleet tracking

Managing Field Technicians: How Technology Lowers Risk

As a service business owner, you often have no idea what your field technicians are doing out in the field. Driving company cars, handling expensive equipment, and serving customers, your field technicians are out of sight but definitely not out of mind. Since you can’t follow them to every job, how do you set your...

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...