Category: Service Business

Tips, tricks, and guides to help you run your service business. Helpful content ranging from creating a website to the ins and outs of digital marketing.

Electrician Marketing

How Electricians Can WIN with Property Managers

There is a lot of advice on starting an electrician marketing program, but trying to gain new business isn’t always the easiest task an electrician can take on. At the same time, property managers are constantly in need of help on the properties they manage. And, they love to have good contractors in their arsenal...

What to Know as Angie’s List and Home Advisor Merge

On May 1, 2017, the parent company of HomeAdvisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with HomeAdvisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two brands. So...

QuickBooks Online

QuickBooks Online vs Desktop

You need accounting software, yet you are plagued with the anxiety of choice. Do a quick online search, and you find that a particularly well-known and recommended company, QuickBooks, is the most highly-rated and lauded for its simplified accounting software. But, you’re not here for me to tell you about what you already know —...

Online Marketing Guide for Service Businesses

Online Marketing Guide for Service Businesses: Mastering Search and Social

  Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...

fleet tracking

Managing Field Technicians: How Technology Lowers Risk

As a service business owner, you often have no idea what your field technicians are doing out in the field. Driving company cars, handling expensive equipment, and serving customers, your field technicians are out of sight but definitely not out of mind. Since you can’t follow them to every job, how do you set your...

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...

Referral Marketing for Service Contractors: Finding Your First 100 Customers

With the right referral marketing plan, however, you can quickly turn that first customer in to the first 100 and then 1,000. By using the trust you build on an individual level with those first-quarter customers, you’ll develop a bulletproof reputation that will translate into guaranteed business. By creating the proper incentives and using the...

customer communication

Customer Communication – How Customers Want to Hear from You

Customer satisfaction is the ultimate way to win referrals and grow your service business. While quality of the job performed is important, reliability and customer interaction is equally critical to the success of your business. Customers share their experiences with friends and family and leave reviews online; you need to become their go-to recommendation for...

Handling Paid Time Off Requests

Having a vacation policy might feel like unnecessary burden – what’s wrong with playing it by ear? – but getting this particular bit of HR policy in writing is important. Paid time off plays a key role in stress management for most workers, which, when set up properly, can lead to higher productivity and decreased...

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