Tagged: advertising

Local PPC Radius Targeting

Local Google Search Ads Can Grow Your Small Service Business – Step by Step Guide

*Note – this is a Guest Post from Roger Parent at Digital Position, a PPC management agency. Talk to larger businesses about Google Adwords or any PPC (Pay Per Click) marketing and they’ll start gloating about their results. Speak to a small local business owner and you continuously hear “PPC doesn’t work!” Why does it work...

customer profile

Learn to Attract Good Customers and Avoid Bad Customers Using Customer Profiles

How would you describe your ideal customer? What about your worst customer? With the right approach, you can attract more of the former and a lot less of the latter. Whenever a business offers a service, the way they present it influences how and why customers respond. If you’ve been attracting the wrong kinds of...