You might be the most seasoned and qualified tradesperson in the world, but that won’t matter if your ideal customers don’t know that your business exists. For this reason, new trade service businesses have to enter the industry with a sharp approach to marketing if they hope to hit the ground running. With this in mind, we’ve put together a basic guide on marketing for a modern audience, which will help you to devise a smart way to attract jobs and stand out against your competition.
Marketing might seem simple on the surface to some people, but it’s not an area you want to rush into without proper planning. With a solid plan in place, you’ll have a far better idea of who your target audience is and what it means to achieve success.
Becoming the top trade service business in the state is a great aspiration, but keep your expectations when starting out reasonable. Every trade business is unique, so only you will know what the definition of success is for your business. Whether that’s the amount of revenue earned in a month, the number of jobs completed or how many followers you’ve gained, think carefully about how your goals measure up against your both investment and your competition.
It doesn’t matter what industry you operate within – understanding who your customers are and what they want is vital to achieving your objectives. For instance, your trade service business might be trying to attract wealthy clients who only want the best of the best, while others target customers who want the job finished in record time. When reflecting on who your customers are, consider how you differ from the competition and why someone should choose your services.
Once you’ve figured out a broad plan for marketing your trade service startup, it’s time to put ideas into action. While modern customers are bound to appreciate tech-focused solutions, time-tested marketing strategies can still work wonders.
Standing out against the competition is already difficult, but it’s even harder if you don’t have a dedicated online presence like a website. Even if you don’t have a computer-centric bone in your body, many easy-to-use services exist that ensure you can set up a straightforward website that serves all your needs. A website will improve your visibility, keep your business reachable 24/7, highlight your talent, and provide customers with essential information.
It’s easy to think that social media isn’t hugely relevant to a trade service business, yet it has proven time and time again to be a rewarding tool for countless companies. As platforms like Facebook, Instagram and LinkedIn enable you to build relationships with your customers, generate positive reviews and share posts that showcase your talent on the worksite, the inclusion of social media in your marketing strategy shouldn’t be underestimated.
Although everything is moving in a digital direction, there are still positives from using old-fashioned methods to attract customers. With these strategies especially effective at reaching older customers who aren’t likely browsing online to find a tradesperson, you can create business cards, mail out flyers and use friends and family to generate word of mouth about your business around town.
When it comes to leading a marketing strategy, knowing how to measure your success is just as important as any other stage of the process.
As established during the planning phase of your marketing strategy, you need to know what success means to your business. It only makes sense to keep tabs on how much cash is being generated. But you should also pay attention to how quickly your social media following is growing, where your website traffic comes from and how customers learn about your business.
If you’ve implemented a marketing plan, but it just isn’t achieving your goals, don’t be afraid to go back to the drawing board. For example, you might realize that you’re attracting customers who can’t afford your services. This could mean you’ve advertised your services incorrectly, or even set your prices too high for your local marketplace. With a new strategy and a different angle, maybe you can uncover a segment of customers who are willing to pay for your premium service.
Once you’ve established a marketing strategy that delivers high-quality customers, FieldPulse can help you organize the day-to-day operations of your business. With our streamlined business management app putting everything you need at your fingertips, you can keep track of client information, schedule jobs, process invoices and much more! Schedule a free demo and discover how FieldPulse makes it easy to run your trade service business on the go.