SEO stands for “Search Engine Optimization”. SEO is all about improving the quality and quantity of your organic traffic – or the traffic that you don’t pay to show up on a search result page. Organic traffic is on average responsible for 60% of your website’s traffic so it’s important not to neglect it.
SEM stands for Search Engine Marketing, but you may know it by it’s many other names: paid advertising, PPC or Ads. SEM will get you results (traffic) faster, but it comes at a cost. Make sure you’ve allocated a specific budget for your SEM campaigns.