When deciding on your typographic style, ask yourself which font best conveys your customers’ values. Should your typography feel classic or modern? Mature or youthful? Economical or luxurious? For example, a thin, sleek font gives the subconscious impression that the company is modern.
What your company does should be immediately clear from the symbols or graphics you use. For example, an electrician might use elements like a lightbulb, plugin, or lightning bolt while a plumber might use water, drains, or a wrench.
When designing your logo, it’s best to keep it simple with three colors at the most. Remember, the more complicated your logo becomes, the more expensive it will be to reproduce that logo on marketing materials.
If creating a logo just isn’t your speed, that’s alright, they’re easy to purchase! When you start looking for where to buy your logo, be sure to reach out to your personal network first or utilize social media to locate a logo designer. Below, we’ve listed a few logo creation site suggestions, as well as details and opportunities associated with each.
Design contests start at $299-$1,299. During contests, you’ll receive 30+ logo designs to choose from based on your specific preferences like color and style and you can give real-time feedback to designs.