Be sure to check on whether your web hosting service offers free advertising credits. FatCow, for example, offers $100 credit for Google ads. Google also typically sends out coupons when you purchase a custom email address through them, or set up a Google My Business profile.
A single 30-second advertisement through a local television station can cost anywhere from $90-$300, and between $200-$1,500 for coveted ‘prime time’ spots. Keep in mind that these rates will vary drastically by location and station. Ad rates are typically measured by CPM (or cost-per-thousand/mille). In other words, cost per every 1,000 viewers reached. The CPM often ranges from $5-$35 for a 30 second commercial.
You should contact two or three local stations to get the process started. Talk to broadcast stations affiliated with a network (ABC, NBC, CBS or Fox) or to independent local stations. Keep in mind that network advertisements will cost more.
The recent trend, however, is to create self-service advertising platforms with the popularity of streaming. Unlike television ads, you have more control over the people you’re targeting Hulu’s Ad Manager, for example, lets you target by gender, age group, behavior, career, education, financial information, milestones like becoming a parent, interests, home ownerships, content genres, and by zip code, city, state, or designated television marketing areas.