As the second largest state in the entirety of the United States, the state of Texas offers enormous labor opportunities to those in the HVAC industry. With many cities experiencing…
FieldPulse Sales Suite Effective sales methods transform businesses and dramatically increase profits. The right tools put you and your team in the best position to
Matthew W. | CUSTOMER SINCE MAY 2017
Good, better, best pricing is a tiered pricing strategy that enables you to offer products at a variety of price points to meet the needs of different customer segments. By offering a variety of products and services at different price points, you can appeal to a wider range of customers and generate more sales and higher profits.
Good, better, best pricing can be applied to just about any product or service. You can use it to offer a variety of different services to your customers, or you can offer different levels of features to your customers depending on what they value most.
Want to learn more? Check out FieldPulse’s good, better, best pricing guide.
There are several ways to apply the good, better, best pricing strategy. One way is to offer different levels of features for a product or service. The three tiers could be: no features, basic features, and premium features. For example, you might offer a product with the following tiers of features:
No Features – a basic product that is priced low without extras;
Basic Features – the most common set of features; and
Premium Features – additional premium features that are more expensive. These may include customer support or aftermarket services such as installation assistance.
If customers don’t need these services they can use the lower-priced version of your product and save money. If they do need these services then they can choose the higher-priced version and receive additional value for their money.
You can also use good, better, best pricing to offer different levels of service when selling customers products. For example, you might have three tiers of service offerings:
No Service – a basic product that is priced low;
Basic Service – the most common set of services; and
Premium Service – additional premium services that are more expensive. These may include maintenance agreements or installation assistance.
FieldPulse’s good, better, best proposal app makes it easy to set up tiered pricing for your company.
Start by defining the different packages you want to offer. You can create as many packages as you’d like, but it’s best to start with just a few and then add more over time.
Next, set the price for each package that you created. You’ll want to identify the target price range for your products and services according to what your competitors are charging. This will help you determine if you are charging too much, too little, or just right for your market. You can then save those prices to a pricebook inside FieldPulse.
Because FieldPulse is cloud-based, you can pull items from your pricebook and create detailed proposals on the fly. All you need is a laptop or tablet with internet access. It’s that simple.
You can also track important details about each client, such as their buying profile, so you know when to adjust the price. Simply upload your customer list so you can use customers’ existing information to create accounts in FieldPulse.
With FieldPulse’s variant proposal (good better best) tool, you can create plans for your different products or offerings, create different pricing levels for your customers, and add any additional features that you offer with photos.
