Email Marketing Strategy | How to Create Marketing Emails

MARKETING

EMAIL MARKETING: CONNECT WITH YOUR AUDIENCE ON A NEW LEVEL

While it may not be the first form of marketing that comes to mind, email marketing can be an invaluable tool when it comes to boosting your prospect intake. You can utilize email marketing to keep up with prospects who might not have made it through the onboarding process, bring back prospects who might have forgotten about you, bring light to services they might not have known exist, and encourage sales through promotional offers.

Remember, 20% of a business’ existing customer base generates 80% of that business’s profits, so consistent communication with both your current and potential customer bases is essential.

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WHICH EMAIL MARKETING PLATFORM TO USE

Customers/Leads

We’d recommend reaching out to customers and leads via MailChimp. This service lets you create and send emails to all of our contacts at once instead of emailing them individually. You can email 2,000 contacts for free and 50,000 contacts for just $9.99 a month as well as create automated email series to new users.

Cold Email Lists

For cold emails, we’d recommend using Lemlist. If you choose to purchase prospect lists, or get lists of users’ emails from local companies like real estate agents, you can send these prospects offers and sales emails without getting your account banned.

Mailing Lists

When constructing your mailing lists, you’ll want to group your prospects by intention, industry, as well as pain points inside the email program so that you can target their specific needs.

EMAIL DESIGN

Most email services will offer customizable templates you can utilize to design your emails, but remember not to get too fancy. You should generally gravitate towards using a plain text email model, which appears to be more personal and less gimmicky. When possible, if your schedule allows, send out personalized emails so the receiver will feel like they’re developing a relationship with someone, instead of being marketed to. For a more in-depth explanation of how to use mailchimp, take a look at mailchimp’s guide here.

You can also use FieldPulse to automate your emails for sending out offers.

Remember, 20% of a business’s existing customer base generates 80% of that business’ profits, so consistent communication with both your current and potential customer bases is essential.

TYPES OF EMAILS YOU SHOULD SEND OUT

Here are a few examples of emails that you should be sending out. For more examples, you can take a look at this resource.

Promotional

Promotional emails include notifications of current discounts, exclusive offers, and even seasonal promotions. For example, if your business focuses on HVAC services, you could offer a ‘stay cool in the summertime’ promo with a discount for any HVAC services performed during the summer months.

Newsletters

Newsletters are a great way to keep your audience informed. In these newsletters you can include updates on events that have taken place since the last newsletter, any staff or management promotions, celebratory events, and more.

Welcome/Thank You Email

These emails are exactly what they sound like. Try to include some helpful links that newcomers to your company might find helpful.

Maintenance Reminders

We’d recommend that you set up maintenance reminder emails. People are busy and oftentimes forgetful, so it’s up to you to make sure that nothing slips through the cracks.

Congratulations! You now have all of the tools you’ll need to start sending out stellar emails. When you’re ready to explore more marketing topics, you can jump back here.

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