If you are one of the many contractors in your area who are competing for the same type of work, then you know that marketing and promoting your business as well as practicing professional and ethical practices are paramount to its success. Is your business a startup? Then you've got a long way to go to establish both your credibility and your company's reputation. If, however, you are well established, you know that there is never a time when you can let your guard down.
About the time you get comfortable, some up-and-coming hot shot will devise a clever scheme to pull your existing clientele away, thus, draining your revenue. One of the main factors to your success is setting yourself apart from the pack. If you're willing to do things that no one else is doing and create your own path you will find unexpected success while accelerating your business growth and expanding your market.
Ever notice how people who compete are always looking at what someone else is doing? They're waiting for the competition to make the next move, so that they can take someone else's idea and leapfrog it. Competitors rely on one another. They are, in essence, co-dependent. The problem is that they never really distinguish themselves. Companies become carbon copies of other companies who, in turn, fall in line behind the true innovators. Those innovators knew long ago what the secret was to leading the pack. Stop competing and go your own way. Create your own world and your own identity. Don't worry; you'll have lots of clients and even more followers.Questions to think about:
Impeccable customer service not only gains more clients, but it also creates loyalty from current clients. So here's a quick no BS list of things you should be doing right now:
In every industry there are trends. Trends can be in the form of technology, best practices, styles and designs, new products - the list goes on. In every trend there are at least three types of business owners:
At this point in your business, which one are you?
In the year 2020, if you don't have a strong online presence, then you don't exist. Period. Here's a quick test: Go to Google and type in your company's service and the city. Where is your company ranked? If it's not at least on the first page (if not the top five), then you may need to review your marketing. Here's a 2020 digital marketing guide for contractors.As the owner of your business, at least educate yourself on the basics of web content (text, written words). Even if you're not the one running your website, you need to know why it's not doing as well online as it should and understand what it would take to reach more visitors.
Being the go-to person for all things contracting can seriously boost your market and have clients waiting in line to receive your services. Being the authority in your niche doesn't mean you know everything. It means that you can provide information from a wide range of credible sources and then make it readily available online for those who are searching. A good place to start is by blogging. If you're not good at blogging, then hire a ghostwriter who is good at research to blog for you. Another effective way to do this is to start making instructional "how to" videos or other informational videos. In the Millennial age, media (photos, videos, audio, etc.) is the number one way to reach your audience and grow you market. If you want to go face to face with your clients then partner with a local home improvement store to hold workshops on the weekends. This way, your audience can see you in action.How does being the authority benefit you?