Category: Building a Business

Tips, tricks, and guides to help you build a service business. Helpful content ranging from creating a website to how to bill your customers.

Increase Revenues

4 Ways to Close Business Faster and Increase Revenues

When you’re looking to increase revenues and close business faster, there are a few things that can really stand in the way. Is this one familiar? Customer: “How much will it cost?” Contractor: ” Ummm…!! ” (eyes down and taking a deep breath) Pricing is the one question that most new, and many experienced, contractors fear...

Customer Pricing

Should you explain pricing to customers?

It’s never easy to have to defend your pricing to customers and prospects. So to make that conversation easier, it’s important to align your customer pricing with the value provided. When a customer needs specific services, they usually start by asking about pricing. For instance, a customer contacts you to come over and provide an...

Content Marketing for Contractors

The Importance of Content Marketing

It’s hard to believe that a little over 10 years ago, iPads and contractor mobile apps didn’t exist. In addition, mobile sites were still part of the unknown. So much has changed within a decade, and so has content marketing for contractors. Every year, marketers ask if content marketing is dead. Well, it’s 2018, and...

Finding Great Employees

Finding Great Employees

Ever been tempted to put out a “Now Hiring” or “Help Wanted” sign in front of your business to hire new employees? While that might work for the local coffee shop, it’s rarely going to help you in finding great employees for your service business. As skilled labor becomes more difficult to hire – and...

Customer Complaint Process

Managing Customer Complaints – Creating a Resolution Process

When you run a service contracting business, you can expect customer complaints. Customers will not be in a good mood when it’s over 100 degrees outside and their air conditioning unit is broken. The same is true if their toilets are flooded or a pipe has burst. While it’s best to work hard to avoid...

What a CRM can do for your business

CRM for Contractors & Service Businesses

For service contractors, it can become extremely time-consuming and difficult to manage all your workflows, inspections, proposals, field technicians, repairs, parts, invoices, customer interactions, payment history, and more. In the technology age, customers have rising expectations. Customers don’t want a field service agent to arrive at the last hour of a four-hour window, and then,...

Bing SEO for Contractors

Bing: The Often Forgotten Search Engine

While Bing wasn’t the search engine that gave rise to the search engine industry, it’s definitely got its place in the history books. Backed by Microsoft, its reach and capabilities are significant. Yahoo Search may look different, but it’s also powered by Bing, boosting Microsoft’s reach even more. For some reason, though, people often let...

Handling Customer Complaints

Handling Customer Complaints by Keeping Them From Happening

Receiving rave reviews from your customers as a contractor can be a great way to land new work and more clients. But, what if the opposite comes to light, and you receive customer complaints? Does that make you a bad contractor, or are you just dealing with a difficult customer? Are you up for handling...

Contractor Estimates

How to Write a Great Contractor Estimate

Being a service contractor is no easy task. In addition to assuming great liability doing construction on someone’s property, maintaining the business aspect can be exceedingly more challenging than the technical aspect of getting the work done. Having a clear path to customer success means a great customer experience before, during and after the work...