There is a lot of advice on starting an electrician marketing program, but trying to gain new business isn’t always the easiest task an electrician can take on. At the same time, property managers are constantly in need of help on the properties they manage. And, they love to have good contractors in their arsenal that can come in and get the job done without any hitches. If you can provide them with great service in a timely manner, you’ll unlock an opportunity to take your company to new levels.
You probably already have this handled, and many states regulate this, but it can’t be said enough. Having liability insurance is mandatory when you go about trying to do business with other professionals. A $1,000,000 policy is usually the minimum amount that you can have to satisfy the requirements of property management companies (check with your state for specific legal requirements). Not only is it a requirement, but it ensures your business is always protected instead of being put at risk unnecessarily. You should discuss your specific needs with an insurance professional to make sure you have the right coverage in place.
Developing rapport with property management companies and managers within your community is the first step toward generating the biggest boost in sales as possible. You can host seminars that explain the importance of using a highly qualified electrician or you can simply go around and start networking (no need to focus on self-promotion here as they’ll already see you as an expert contractor). Either way has proven to be successful for many electricians. Make sure to keep track of all of your contacts with a good electrician software/CRM so that you always have names and contact information at hand.The best approach is to start befriending these professionals. This makes sure they trust you rather than thinking you’re someone who just sees them as a source of sales. That way, you’re the one that they call on when a need arises.
Having a network of real estate agents that call on you can be priceless. This is one area that you don’t want to neglect when you roll out your electrician marketing campaign. They know who needs work done and who might be building out (or up). Always keep them stocked with your business cards. And make sure that you stay in touch often so that you're always top of mind for anything electrical.Don’t forget, there are real estate agents with investment properties of their own! This goes hand in hand with the reason that property managers need a good electrician that they can call on in times of need. It’s yet another opportunity to unlock a consistent stream of business.
Be consistent and keep pushing forward. This is the best piece of advice you can get when it comes to electrician marketing. Even if they said no, check in occasionally to see if they might have a change of heart. You’d be surprised how many leads you can refresh by doing this. Most contractors will stop at the first no. But the ones who sit still aren’t the ones that prosper in the industry.
Keep your mind thinking of new ways to promote yourself (and your company) so that you stay focused on growth. Technology has helped the industry progress greatly while making it easier for electricians to increase their workload. There’s an unlimited amount of opportunity if you have the drive to make things happen. But sometimes it just takes the extra effort.