Trade Wins was built by Mitch Smedley and David Hilton, two coaches who ran active trades businesses before launching the program. Mitch started his own plumbing company in 2020, crossed $1 million in revenue by year two, scaled to five trucks, and later sold a significant stake before stepping into a limited leadership role. David spent more than 20 years in HVAC — new construction and service work — before stepping back from his own business to coach full-time. The operational playbook behind Trade Wins was built from those businesses while they were still actively running them.

Trade Wins specializes in helping trades business owners bridge the gap from hands-on field operator to structured business administrator — the transition most growing service companies hit and struggle to get through. Coaching runs at three tiers: virtual group sessions, on-site business restructuring, and private two-on-one coaching with Mitch and David directly. The focus across all three is the same: standardizing workflows, enforcing KPIs, and building the clean data structures that make a service business sustainable long-term.