Category: Featured

contractor estimate

Eight Keys to Winning More Business From Estimates

You spend plenty of time creating estimates for new clients and projects. But are you getting enough of a return on your time investment? Sending out estimates and waiting on a response isn’t enough in a competitive world.  Winning the business is easier when you have an effective strategy to find out what’s working, and...

Local Business Marketing

Using Facebook Groups to Market Your Business

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

The Most Common Marketing Mistakes Made by Painters

Marketing is critical for paint contractors, and it must be looked at that way to have a secure (and profitable) future. Don’t get it wrong, painters are great at transforming houses and businesses. It’s not uncommon for one of their least favorite parts of the business is having to market painting services. To help break...

Contractor Marketing for the Hospitality Industry

Contractor Marketing in Hospitality: It’s all about their guests’ experience

The hospitality industry can be a consistent source of income for contractors who take the time to embrace it. Hotels and motels have one goal: taking care of their guests, in part by making sure their environment is an inviting one. This goes hand in hand with contractor marketing since the rooms and public areas...

Electrician Installing Wall Socket

How Electricians Can WIN with Property Managers

There is a lot of advice on starting an electrician marketing program, but trying to gain new business isn’t always the easiest task an electrician can take on. At the same time, property managers are constantly in need of help on the properties they manage. And, they love to have good contractors in their arsenal...

HVAC Sales

Increase HVAC Sales with Your Current Customers

How much does it cost to acquire a new customer? With intense competition and the time-sensitive nature of HVAC repairs, most consumers make quick decisions on whom to hire. This means the cost can often be very high to get a new customer. So how do you grow HVAC sales without a big investment in...

QuickBooks Online

QuickBooks Online vs Desktop

You need accounting software, yet you are plagued with the anxiety of choice. Do a quick online search, and you find that a particularly well-known and recommended company, QuickBooks, is the most highly-rated and lauded for its simplified accounting software. But, you’re not here for me to tell you about what you already know —...

Example-Facebook-Offer-Ad

4 Marketing Tactics To Drive More Leads This Spring

Easy Spring Lead Generation Ideas For Home Improvement Contractors In the majority of the country, the start of spring marks the busiest time of the year for home improvement projects. For many contractors, the effectiveness of their spring lead generation efforts can mean the difference between a good, great, or record year. While spring officially...

The Average Home Takes 22 Subcontractors to Build

A recent report discussing the costs and scope of subcontractor use within the residential construction industry has provided the public with a glimpse into the complexity of modern home building. Authored by Dr. Paul Emrath of HousingEconomics.com, the report’s most shocking finding is that the median home construction project can expect to see almost two...