Category: Featured

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4 Marketing Tactics To Drive More Leads This Spring

Easy Spring Lead Generation Ideas For Home Improvement Contractors In the majority of the country, the start of spring marks the busiest time of the year for home improvement projects. For many contractors, the effectiveness of their spring lead generation efforts can mean the difference between a good, great, or record year. While spring officially...

The Average Home Takes 22 Subcontractors to Build

A recent report discussing the costs and scope of subcontractor use within the residential construction industry has provided the public with a glimpse into the complexity of modern home building. Authored by Dr. Paul Emrath of HousingEconomics.com, the report’s most shocking finding is that the median home construction project can expect to see almost two...
Tesla Solar Roofing

Is Tesla Really Changing the Roofing Industry?

We think so. Tesla’s solar roofing tiles are set to change the roofing industry for both consumers and roofers by changing how consumers look at their roofs. Solar roofs are supposed to be eco-friendly, cost-effective, and cut down on the electric bill. And those are just the residential benefits. For contractors and electricians, solar roofs...

angies list, homeadvisor, thumbtack, yelp

Comparing Angie’s List, Home Advisor, Thumbtack, and Yelp for Service Contractors

Over the last decade, a new wave of consumer-driven agencies such as Angie’s List, Home Advisor, Yelp, and Thumbtack have popped up across the Internet. Their sole existence is to match a consumer with the right service contractor that provides a service or product he or she needs. Although the concept is simple, don’t look for...

The Advantages Of Getting Your Competitors’ Quotes

The adage “keep your friends close and your enemies even closer” may be more true in business now than it ever was. Knowing what your competitors charge for the same project can give you the edge you need to inch ahead. Rest assured they already have done their homework on what your prices are, making...

Home Office Tax Deductions For Service Contractors

When it comes to doing taxes as a contractor, you want every opportunity to get the most deductions as possible. If you are working out of a home office, you are entitled to many tax deductions that will help you as you prepare your taxes for the next year. Your home office must be exclusive...

drones-for-roofers

Drones Are Changing The Roofing Industry

A few years ago little flying machines started popping up all across America capturing photos and videos of just about everything from local events to neighborhood birthday parties. Affectionately known as drones, the technology slowly found its way into various industries, and became a useful tool for a broad range of applications. For residential and...

how to start a hvac business

How to Start an HVAC Business [The Complete Guide]

Are you looking to become an HVAC technician or start your own HVAC business from scratch? Or are you just looking to learn more about the HVAC industry? Either way, you've come to the right place! We're going to break down everything you need to know about the HVAC industry, how you can get into it,...
customer communication

Customer Communication – How Customers Want to Hear from You

Customer satisfaction is the ultimate way to win referrals and grow your service business. While quality of the job performed is important, reliability and customer interaction is equally critical to the success of your business. Customers share their experiences with friends and family and leave reviews online; you need to become their go-to recommendation for...

narrative marketing contractors

Alternative Marketing Methods for Contracting Businesses

Marketing is a crowded space, and getting the word out about your contracting business among a sea of competitors, media conglomerates, and general noise is hard. Customers are ad-adverse, and in the digital space they often expect free content or incentives in exchange for their attention. As a service business, your job is even harder....